NUST eLearning

Strategic Management (STM921S) equips students with the analytical tools and conceptual frameworks necessary to understand and navigate the complexities of strategic decision-making in modern organisations. This course explores how organisations formulate, implement, and evaluate strategies to achieve sustainable competitive advantage in dynamic and often volatile environments.

Students will engage with real-world cases, strategic models, and critical thinking activities that challenge them to assess internal capabilities, interpret external forces, and align resources with long-term objectives. Topics include competitive and corporate strategy, strategic analysis, stakeholder management, globalisation, innovation, mergers and acquisitions, strategic alliances, and evaluating strategic performance.

By the end of the course, students will be able to critically analyse strategic issues, make informed strategic choices, and contribute meaningfully to strategic planning and execution in both private and public sector organisations.

COURSE AIM:

The course aims to link theory with practice and introduces students:

to a rich knowledge base while analysing administrative practices and promote socially acceptable leadership and management practices in TVET.

This course is designed to enable students to demonstrate deepened knowledge of the fundamentals of both theoretical frameworks and practical applications of strategic management in the hospitality and tourism industries. The three phases of the strategic management process - the planning, implementation and evaluation of strategies -  will be focussed in this course, and the students will have the opportunities to analyse domestic and international organisations with the strategic tools and techniques learned from the course.

Dear student

This course aims to explore the core strategic management theories in order to apply these theories in the analyses of relevant case studies.