The overarching aims of the course are to supplement the knowledge gained from the prerequisite course (Principles of Selling) and to take the student a step closer to how best to manage the sales force through the adoption of various and current sales management best practices and strategies.
- Lecturer: Clemens Kazondovi
Work integrated learning provides students with an opportunity to work under the guidance of a mentor within industry in an area related to marketing. Attaching students to industry, provides then with an opportunity to apply and develop their knowledge of marketing theories and concepts in a practical environment which on the other hand, forms students with new knowledge and the ability to link the different concepts into a holistic picture. Thus, you as the student is expected to play an active part and to take a leading role in learning within the controlled environment the targeted company is willing to provide.
- Lecturer: Clemens Kazondovi