NUST eLearning

This course is intended for students where a broad introduction to Economics is required.  It aims to provide an overview of Economics and an introduction to the most important economic issues.  Apart from the introduction, it focuses on basic microeconomic concepts, topics and issues such as demand and supply, elasticity, consumer choice and the decisions firms make and their interaction in specific markets and industries.

Personal selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service. It is a process of developing relationships, discovering needs, matching the appropriate products with these needs, and communicating benefits through informing, reminding, or persuading. Preparation for a career in personal selling begins with the development of a personal philosophy or set of beliefs that provides guidance. To some degree, this philosophy is like the rudder that steers a ship. Without a rudder, the ship’s direction is unpredictable. Without a personal philosophy, the salesperson’s behavior also is unpredictable.

In this course, a student will be taken through revision on probability mass function; probability density functions: definition and rules, cumulative distribution functions, mean, median variance, standard deviation and coefficient of variation; Joint probability distribution functions: Marginal probability functions, conditional probability distribution functions and independent random variables;   Expectations, Moment generating functions and moments, Cumulant generating functions and cumulants; Characteristic functions; Function of random variables and convolution.