NUST eLearning

This course aims to introduce students to entrepreneurship as a concept to be able to establish an entrepreneurialmindset by exploring opportunities and new venture creation as well as industry and competitor analysis. Students will then develop greater self-awareness of their fit with entrepreneurial environments and learn the processes of opportunity identification, resource analyses, financial and feasibility analysis.

This course further aims to motivate students to innovate in business. Students will acquire the knowledge and skills needed to manage the development of innovations, recognize, and evaluate potential opportunities and thereby monetize the innovations. Students will be able to exploit the opportunities, and to acquire resources necessary to
implement their plans.

This course aims to introduce students to the fundamentals of marketing and the environments in which marketing operates and what marketing is to its relevance to the overall business process. It explains the contribution and essence of each of the four traditional and three extra elements (4+ 3 Ps) of marketing products/services and other critical concepts like segmentation and market research and intelligence in developing an effective marketing programme in response to the ever-changing customer and consumers’ demands, needs and wants in other to meet the goal of professional organisations in the areas of sports, logistics, recreation, and transport.

The purpose of this course is to introduce students to the relationship between gender and communication and to examine how communication shapes, reflects, and challenges gender identities, roles, and power relations in society. The course explores key theories and concepts in gender communication while critically examining the influence of interpersonal communication, language, media, culture, politics, and digital technologies on the construction and representation of gender. Drawing on examples from Namibia, Africa, and the wider global context, students will analyse how communication practices contribute to issues such as gender inequality, representation, stereotyping, inclusion, advocacy, and social change. The course also explores contemporary issues, including gender and social media, artificial intelligence, online harassment, and digital activism. By the end of the course, students will have developed the critical knowledge and analytical skills required to evaluate gendered communication practices and to promote inclusive, ethical, and socially responsible communication in professional and everyday contexts.

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