NUST eLearning

This course is for students where a broad introduction to economics is required. It introduces
the student to the operation of the economy as a whole and focuses on areas such as the
national accounts, the major sectors in the economy and macroeconomic problems such as
unemployment, inflation, business cycles and economic growth and development.

This course is intended for students where a broad introduction to Economics is required.  It aims to provide an overview of Economics and an introduction to the most important economic issues.  Apart from the introduction, it focuses on basic microeconomic concepts, topics and issues such as demand and supply, elasticity, consumer choice and the decisions firms make and their interaction in specific markets and industries.

Personal selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service. It is a process of developing relationships, discovering needs, matching the appropriate products with these needs, and communicating benefits through informing, reminding, or persuading. Preparation for a career in personal selling begins with the development of a personal philosophy or set of beliefs that provides guidance. To some degree, this philosophy is like the rudder that steers a ship. Without a rudder, the ship’s direction is unpredictable. Without a personal philosophy, the salesperson’s behavior also is unpredictable.

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This course introduces students to basic laws of probability, continuous and discrete random variables, and special probability distributions. By the end of this module, students should be able to apply basic laws of probability and probability distributions in solving various biological and physical problems.