This course introduces students to the fundamental concepts, theories, and practices of digital communication in an increasingly networked society. It examines how digital technologies have transformed the production, dissemination, and consumption of information, as well as the ways individuals, organisations, governments, and communities communicate in online environments. The course provides students with a foundational understanding of digital media platforms, social networking sites, digital cultures, and the communication processes that underpin contemporary digital interactions.
Students will explore key topics including the evolution of digital communication, the digital media ecosystem, theories of digital communication, social media communication, digital identity and self-presentation, digital journalism, digital culture, artificial intelligence, digital marketing, digital ethics, privacy, cybersecurity, and emerging trends in digital technologies. The course also considers the opportunities and challenges associated with digital communication within African and Namibian contexts, including issues of digital inclusion, the digital divide, misinformation, platform governance, and responsible digital citizenship.Upon successful completion of the course, students will be able to explain key concepts and theories of digital communication, critically analyse digital media and communication practices, create and evaluate digital communication content for diverse audiences, apply ethical principles to digital communication, and demonstrate foundational digital communication skills relevant to professional practice in journalism, public relations, strategic communication, marketing, government, and related fields.
