NUST eLearning

This course aims to introduce students to entrepreneurship as a concept to be able to establish an entrepreneurialmindset by exploring opportunities and new venture creation as well as industry and competitor analysis. Students will then develop greater self-awareness of their fit with entrepreneurial environments and learn the processes of opportunity identification, resource analyses, financial and feasibility analysis.

This course further aims to motivate students to innovate in business. Students will acquire the knowledge and skills needed to manage the development of innovations, recognize, and evaluate potential opportunities and thereby monetize the innovations. Students will be able to exploit the opportunities, and to acquire resources necessary to
implement their plans.

This course aims to introduce students to the fundamentals of marketing and the environments in which marketing operates and what marketing is to its relevance to the overall business process. It explains the contribution and essence of each of the four traditional and three extra elements (4+ 3 Ps) of marketing products/services and other critical concepts like segmentation and market research and intelligence in developing an effective marketing programme in response to the ever-changing customer and consumers’ demands, needs and wants in other to meet the goal of professional organisations in the areas of sports, logistics, recreation, and transport.

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