Introduces marketing as a powerful tool to provide value to consumers through innovative products, services, ideas and experiences. Engages in critical discourse of the historical and emerging marketing context through lectures, discussions, critiques and videos. Students will have an opportunity to be trained to acquire the knowledge and develop the mindset needed to become a marketer who provides superior value in the marketplace.
- Lecturer: Lydia Heelu
- Lecturer: Loide Moombola
- Lecturer: Kalsen Neliwa