This course is designed to enable students to demonstrate deepened knowledge of the fundamentals of both theoretical frameworks and practical applications of strategic management in the hospitality and tourism industries. The three phases of the strategic management process - the planning, implementation and evaluation of strategies - will be focussed in this course, and the students will have the opportunities to analyse domestic and international organisations with the strategic tools and techniques learned from the course.
- Lecturer: Simon Chiutsi
- Lecturer: Ebson Ngondo